{"id":3359,"date":"2022-01-31T15:00:22","date_gmt":"2022-01-31T14:00:22","guid":{"rendered":"https:\/\/2020.geneve.wordcamp.org\/?post_type=wcb_speaker&#038;p=3359"},"modified":"2022-03-11T18:55:14","modified_gmt":"2022-03-11T17:55:14","slug":"pascal-hammerli","status":"publish","type":"wcb_speaker","link":"https:\/\/geneve.wordcamp.org\/2022\/speaker\/pascal-hammerli\/","title":{"rendered":"Pascal H\u00e4mmerli"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/geneve.wordcamp.org\/2022\/files\/2022\/02\/pascal-hammerli.jpg\" alt=\"\" class=\"wp-image-5388\" srcset=\"https:\/\/geneve.wordcamp.org\/2022\/files\/2022\/02\/pascal-hammerli.jpg 400w, https:\/\/geneve.wordcamp.org\/2022\/files\/2022\/02\/pascal-hammerli-300x300.jpg 300w, https:\/\/geneve.wordcamp.org\/2022\/files\/2022\/02\/pascal-hammerli-150x150.jpg 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure><\/div>\n\n\n\n<p>Entrepreneur, expert SEO et WordPress, passionn\u00e9 d&rsquo;\u00e9criture et orateur. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Un de mes anc\u00eatres a \u00e9t\u00e9 adoub\u00e9 chevalier pour avoir occis, seul, 8 soldats qui voulaient traverser le pont de Saint-Jean pour envahir le village du Landeron. \u2014 Je crois au courage d\u2019entreprendre.<\/p>\n\n\n\n<p>La majorit\u00e9 de mes autres anc\u00eatres viennent de Suisse allemande. \u2014 Je suis organis\u00e9, m\u00e9thodique, d\u00e9termin\u00e9 (et un peu acharn\u00e9).<\/p>\n\n\n\n<p>J\u2019ai grandi dans le Canton de Neuch\u00e2tel. \u2014 Le fran\u00e7ais est ma chair et mon sang; et l\u2019\u00e9criture au c\u0153ur de ma vie depuis que j\u2019ai 17 ans. Durant une jeunesse, caract\u00e9ris\u00e9e par une aversion (certes mod\u00e9r\u00e9e) pour la technologie (premier t\u00e9l\u00e9phone mobile en 2003), j\u2019ai \u00e9tudi\u00e9 le grec et l\u2019h\u00e9breu anciens, la th\u00e9ologie, la philosophie, la litt\u00e9rature anglaise et le droit.<\/p>\n\n\n\n<p>En 2011, assis dans une biblioth\u00e8que universitaire \u00e0 New York, j\u2019ai pris conscience que le web \u00e9tait constitu\u00e9 \u00e0 90% de texte, que le r\u00e9f\u00e9rencement naturel avait un potentiel \u00e9norme pour la visibilit\u00e9 en ligne et que (presque) personne n\u2019avait l\u2019air de s\u2019en rendre compte en Suisse.<\/p>\n\n\n\n<p>En 2012, apr\u00e8s 17 heures de chat avec un Californien (d\u00e9sesp\u00e9r\u00e9) du support de Bluehost, j\u2019ai r\u00e9ussi mon premier install en fran\u00e7ais de WordPress. Un blog qui a dur\u00e9 quelques mois.&nbsp;<\/p>\n\n\n\n<p>En 2013, revenu des \u00c9tats-Unis, j\u2019ai fond\u00e9 Pr\u00e9sence internet \u00e0 Fribourg, comme ind\u00e9pendant, me concentrant sur la cr\u00e9ation de sites WordPress et du consulting en r\u00e9f\u00e9rencement naturel.<\/p>\n\n\n\n<p>En 2018, avec&nbsp;Rapha\u00ebl Italiano, nous avons co-fond\u00e9 Ethos Digital (<a class=\"\" href=\"http:\/\/ethos-digital.ch\">ethos-digital.ch<\/a>), tissant un r\u00e9seau de d\u00e9veloppeurs WordPress afin de parvenir \u00e0 prendre en charge des projets plus ambitieux et d\u00e9veloppant \u00e9galement d\u2019autres services en lien avec la transformation digitale du monde du travail.<\/p>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-wordpress  wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/profiles.wordpress.org\/pascalhammerli\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12.158,12.786L9.46,20.625c0.806,0.237,1.657,0.366,2.54,0.366c1.047,0,2.051-0.181,2.986-0.51 c-0.024-0.038-0.046-0.079-0.065-0.124L12.158,12.786z M3.009,12c0,3.559,2.068,6.634,5.067,8.092L3.788,8.341 C3.289,9.459,3.009,10.696,3.009,12z M18.069,11.546c0-1.112-0.399-1.881-0.741-2.48c-0.456-0.741-0.883-1.368-0.883-2.109 c0-0.826,0.627-1.596,1.51-1.596c0.04,0,0.078,0.005,0.116,0.007C16.472,3.904,14.34,3.009,12,3.009 c-3.141,0-5.904,1.612-7.512,4.052c0.211,0.007,0.41,0.011,0.579,0.011c0.94,0,2.396-0.114,2.396-0.114 C7.947,6.93,8.004,7.642,7.52,7.699c0,0-0.487,0.057-1.029,0.085l3.274,9.739l1.968-5.901l-1.401-3.838 C9.848,7.756,9.389,7.699,9.389,7.699C8.904,7.67,8.961,6.93,9.446,6.958c0,0,1.484,0.114,2.368,0.114 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height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n\n\n<li class=\"wp-social-link wp-social-link-feed  wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/feeds.buzzsprout.com\/1930440.rss\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M2,8.667V12c5.515,0,10,4.485,10,10h3.333C15.333,14.637,9.363,8.667,2,8.667z M2,2v3.333 c9.19,0,16.667,7.477,16.667,16.667H22C22,10.955,13.045,2,2,2z M4.5,17C3.118,17,2,18.12,2,19.5S3.118,22,4.5,22S7,20.88,7,19.5 S5.882,17,4.5,17z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">RSS Feed<\/span><\/a><\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entrepreneur, expert SEO et WordPress, passionn\u00e9 d&rsquo;\u00e9criture et orateur. Un de mes anc\u00eatres a \u00e9t\u00e9 adoub\u00e9 chevalier pour avoir occis, seul, 8 soldats qui voulaient traverser le pont de Saint-Jean pour envahir le village du Landeron. \u2014 Je crois au courage d\u2019entreprendre. La majorit\u00e9 de mes autres anc\u00eatres viennent de Suisse allemande. \u2014 Je suis [&hellip;]<\/p>\n","protected":false},"author":7586875,"featured_media":5388,"comment_status":"closed","ping_status":"closed","template":"wp-custom-template-wcgva-image-non-sponsors-oui","meta":{"jetpack_post_was_ever_published":false,"_wcpt_user_name":"pascalhammerli","footnotes":""},"speaker_group":[],"class_list":["post-3359","wcb_speaker","type-wcb_speaker","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/6e0f409c37ee78e4855be6a15623acbc32084c815ddae6ccbf267f21c7501fd1?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/6e0f409c37ee78e4855be6a15623acbc32084c815ddae6ccbf267f21c7501fd1?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/6e0f409c37ee78e4855be6a15623acbc32084c815ddae6ccbf267f21c7501fd1?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/6e0f409c37ee78e4855be6a15623acbc32084c815ddae6ccbf267f21c7501fd1?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/6e0f409c37ee78e4855be6a15623acbc32084c815ddae6ccbf267f21c7501fd1?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/6e0f409c37ee78e4855be6a15623acbc32084c815ddae6ccbf267f21c7501fd1?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/geneve.wordcamp.org\/2022\/wp-json\/wp\/v2\/speakers\/3359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geneve.wordcamp.org\/2022\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/geneve.wordcamp.org\/2022\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/geneve.wordcamp.org\/2022\/wp-json\/wp\/v2\/users\/7586875"}],"replies":[{"embeddable":true,"href":"https:\/\/geneve.wordcamp.org\/2022\/wp-json\/wp\/v2\/comments?post=3359"}],"version-history":[{"count":6,"href":"https:\/\/geneve.wordcamp.org\/2022\/wp-json\/wp\/v2\/speakers\/3359\/revisions"}],"predecessor-version":[{"id":6064,"href":"https:\/\/geneve.wordcamp.org\/2022\/wp-json\/wp\/v2\/speakers\/3359\/revisions\/6064"}],"sessions":[{"embeddable":true,"href":"https:\/\/geneve.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/5215?_embed=1&context=view"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geneve.wordcamp.org\/2022\/wp-json\/wp\/v2\/media\/5388"}],"wp:attachment":[{"href":"https:\/\/geneve.wordcamp.org\/2022\/wp-json\/wp\/v2\/media?parent=3359"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/geneve.wordcamp.org\/2022\/wp-json\/wp\/v2\/speaker_group?post=3359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}